Samy and Amy
Bouzaglo, the owners of Amy’s Baking Company sought advice from Gordon Ramsey,
host of popular a TV series called Kitchen Nightmares. They believed turning to a credited media
source would fix their problems and turn their failing restaurant into a spectacular
Bakery Boutique & Bistro. After receiving negative feedback on yelp
they were hoping Gordon Ramsey could change the minds of the unsatisfied
customers.
Samy and Amy
did not get the positive reviews they were hoping for from being on the
show. In fact, they got the exact
opposite to the extreme. They were
portrayed on the Kitchen
Nightmares as unable to take criticism, dishonest, having poor customer
service and under cooked soggy food. For
the first time in the history of Kitchen Nightmares, Gordon Ramsey walked out
on a restaurant unable to help the owners.
After the episode aired on national
television responses flooded the restaurant’s facebook page. The responses from the public were degrading and
ridiculing. The reaction to the public
from Samy and Amy were unprofessional and offensive. Nasty comments went back and forth until Samy
and Amy announced their facebook had been hacked and police and FBI
investigations were underway. Amy’s FBI investigation announcement received even
more ridicule calling her a liar and a fake.
The unique
responses between the restaurant owners and the public deemed Amy and Samy as
having “The
Most Epic Brand Meltdown On Facebook Ever.”
After the
outpouring media attention Samy and Amy closed their restaurant and reopened
September 1, 2013 and are struggling to keep their business alive to prove themselves.
